About Me

My mission is to help advertisers create messages that engage and deliver value to their best customers.



A friend of mine recently recounted a story of how we first met when I was a media planner at an agency and he sold digital advertising (in the mid-90s!) Apparently, my superiors directed him to meet with me and pitch his site because "Toya loves surfing the web." I understood then that the advent of Internet access would open up the world to all, as well as enable us to learn from and connect with each other.


My experience includes a stint as Product Director within the Center of Media Excellence at IRI, a CPG market-research company. I wore many hats, including delivering shopper insights from digital advertising sales lift analyses, managing the day-to-day partner relationships, product marketing with media and research partners as well as developing thought leadership presentations highlighting the intersection of digital platforms and the human experience.


Prior to my experience CPG Market Research at IRI, I spent 15 years at several agencies including Starcom Media Group, Burrell Communications, and MPG (now Havas Media) working in various communications and media planning positions for a list of Fortune 500 companies including P&G, Sears, Ford, Volkswagen, Comedy Central, Exxon/Mobil and Amtrak to name a few. My work in reaching general market as well as multicultural audiences (African-American, Hispanic, LGBT) has led to innovative media connections that delivered quantifiable, incremental growth for my clients.


I earned my MBA from the University of Chicago Booth School of Business and a B.S. in Advertising from the University of Illinois at Urbana-Champaign (Go ILLINI!). I'm a lifelong Chicagoan and citizen of the world.

 T 773.485.1006 /toyamitchell99@gmail.com/ © 2016 TJ Mitchell Enterprises.