SIZE OF PRIZE
What is your fair share of wallet across your best consumers? Third Eye Insights can put a dollar amount on the expected spend within your segment and how your brand can be positioned to capture revenue and profit.
Where does your brand live in the mind of the consumer relative to your competition and segment at large? Brand segmentation will identify your point of difference vs. competitors and how your product/service delivers value to your end consumer.
Which target will deliver the greatest value, usage and loyalty? Who will probably spend the greatest amount within your category? Third Eye Insights can identify your best target and which media you can use to best engage.
MEDIA PLANNING AND BUYING
Consumers are in control in terms of when, where and why they choose to view and engage in select media. Learn which platforms your target consumer uses to learn from, engage, and advocate your brand and category.
Once insights have been developed surrounding your best consumer, Third Eye Insights can create effective and efficient media plans across traditional and digital media to encourage trial, loyalty and brand advocacy.
Third Eye Insights can help you identify the right analysis and partners to predict sales during pre-planning and validation post campaign analysis to illustrate success on achieving your sales goals. Test your social, digital, mobile and traditional advertising via a host of experienced partners.